Crowne Plaza's new approach: Plaza workspace, work life guest rooms and distinctive service offer driving guest satisfaction
Atlanta, Georgia - 24 Mach 2021 - In collaboration with hotel owners around the world, IHG Hotels & Resorts is accelerating the transformation of one of the industry's largest and most well-known upscale brands – Crowne Plaza® Hotels & Resorts. Whether they are among the first to stay with IHG at new marquee global properties like Crowne Plaza Sydney Darling Harbour or the Crowne Plaza Shanghai Hongqiao, or checking in to recently renovated properties like the Crowne Plaza Toronto Airport and Crowne Plaza Atlanta Perimeter at Ravinia, guests are experiencing the future of business travel – and loving it.
Crowne Plaza's elevated experience for today's traveler centers around a "new modern" design style which satisfies the needs of professional productivity, personal restoration and inspiration. Key features include:
- Plaza Workspace – Lobbies have been reimagined through Plaza Workspace with flexible spaces that support work and downtime; a central, stylish bar; different seating for working and socializing; embedded technology; and a private meeting space that is bookable by the hour.
- WorkLife Rooms – Crowne Plaza's perfectly balanced, and patented, WorkLife Room offers a combination of comfort, connectivity and flexibility with distinct zones that maximize space and lighting for work, relaxation and sleep.
- Dare to Connect – A distinguished service experience, Dare to Connect is an intuitive, unscripted service style that sets Crowne Plaza apart in the industry. The program trains and empowers hotel teams to take a proactive approach to connect with guests, anticipating their needs and providing the best recommendations to help guests make the most of their free time.
- Gather + Thrive – Crowne Plaza is focused on the future of meetings and events, setting the stage for creative collaborations and significant life moments, working from planning to execution to make sure everything runs smoothly so that meeting planners and attendees can be at their best. The Gather + Thrive program offers an end-to-end meetings and events experience including purposeful design, energizing food and beverage options, innovative meeting technology and great service. Meetings are also backed by IHG's Meet with Confidence program, including multivenue and hybrid meeting options developed with partners such as Encore (formerly PSAV); enhanced cleanliness, health and safety protocols for meetings; and flexible booking options.
Crowne Plaza continues to grow around the world with nearly 430 Crowne Plaza hotels now open and 89 in the pipeline. In 2020, the brand opened 19 new hotels, including 10 properties in Greater China. In fact, the Crowne Plaza Shanghai Hongqiao marked the 100th property for the brand in the region.
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