Summer of the century washes money into the hotel coffers and yet: Every third business is threatened with bankruptcy - advertising therapist: "Hotels live overnight and dare to under-market marketing innovations"
Vienna, November 19, 2018 - It is strange. The number of overnight stays in Austria, Germany and Switzerland increases from one annual record to the next and yet a third or a quarter of the establishments are threatened with bankruptcy (depending on which numbers one can believe) and more than half suffer from an extreme debt burden. How does that come? The advertising therapist and guerilla marketing specialist Alois Gmeiner sees the reasons for fear of change, ignorance of the modern possibilities on the Internet and of course no ideas.
Advertising therapist Alois Gmeiner: "" Nowadays it is extremely important to actually invent very special ideas, perhaps only for the press or for social media, in order to either go viral or be mentioned in the classic media This differentiates you from the crowd, saves advertising budgets and is then also booked or visited. ”(Photo: private)
He explains: "The catering industry is divided into two groups, one of which is extremely open-minded, uses all possibilities of the Internet and new media and also pays attention to new ideas and quality adjustments. The others remain in shock, do not want to change anything and get it Such a company would have been insolvent for a long time in other industries. The advantage in the catering and hotel industry: unlike in other companies, money actually comes in every day and thus the biggest holes can be plugged Always money in your pocket for daily survival, but it's not enough for large investments in modernization and marketing. So the place is filled with dumping prices - a vicious cycle. "
The solution: guerrilla marketing and new ideas for the hotel and restaurant industry to generate more sales per guest and to make the individual business better known. The first step is a free analysis that the advertising therapist offers online. "Three minutes that don't hurt and bring new ideas and marketing approaches for your own business - I guarantee that," says Gmeiner.
Ass up: Investing in marketing pays off - guaranteed
The hotel industry lacks the necessary money for investments and quality also suffers - a vicious circle. "An attempt is then made to occupy the rooms with dumping prices, so that at least in the season there is some money in the till. I was just coaching in a hotel in Bavaria and there were several hotels in the area with room prices of 35 euros Nobody can make a living from that. But with new and very cheap ideas, it is usually very easy to raise prices and quickly find new guests, including Facebook, online PR and general video marketing. But it takes courage to try new ones Ideas from the owner. Ass up - there is no other way, I can only say. "
Sign up free to join
Get full access to the hospitality industry news
-
Latest News
-
Collaboration between WebBeds and TAT for 'IMPACT' Event in Bangkok
-
Cross Hotels & Resorts Emerges as Top APAC Hotel Operator: 5 Key Reasons
-
Business Leaders in the UK Call for the Scrapping of £3.5bn Apprenticeship Levy
-
Mandarin Oriental arrives in the Balearic Islands with a refreshing breeze
-
New experiential boutique hotel set to debut in Petaluma, California