Marriott to develop first W hotel in Tuscany
Florence, Italy - 20 September 2021 - Marriott International today announced it has signed an agreement with Progetto Majestic S.r.l. to bring the W Hotels Worldwide brand to the iconic Tuscan city of Florence. Expected to welcome its first guests in 2023, W Florence is set to become a buzzing centrepiece in the heart of the artistic city alongside the Ponte Vecchio riverfront and the Duomo.
Located steps from Florence's world-renowned art, thriving dining scene and celebrated shopping destination Via de'Tornabuoni, W Florence is well-situated to offer guests the very best of the city at their doorstep. The hotel is expected to feature 120 guestrooms, including 20 suites. The Extreme WOW Suite, W's take on the Presidential Suite, will offer a large living space and private terrace with stunning views across the Duomo and the Santa Maria Novella church. Adding rare and much-sought-after inside and outside living spaces, the ground floor, which will house the W Lounge and Living Room, will seamlessly blend around a central partially covered courtyard.
Marriott International currently operates 14 properties and residences under the W brand across Europe, the Middle East and Africa. The brand is expected to make its debut in Italy with the opening of W Rome this autumn.
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