Hard Rock Hotels brings Reverb by Hard Rock to Europe - First property to open in mid-2022 in Hamburg
Hamburg, Germany - 14 January 2022 - Hard Rock Hotels today announced plans for the opening of its newest Reverb by Hard Rock set to take center stage in Hamburg, Germany. Slated to open in mid-2022, the RIMC Hotels & Resorts Group will operate the hotel with a total of 134 rooms.
The Reverb Hamburg will be located within the St. Pauli Bunker, Hamburg's largest and one of its few preserved high-rise bunkers, which has come to locally represent creativity and urban culture. With a similar philosophy, the Reverb by Hard Rock brand strives to be an energetic cultural hub that provides space for locals and travelers to connect and create together. Whether traveling for business, leisure, or gathering with friends and family, the REVERB Hamburg will be designed for socializing and fostering a sense of community. The space has plans to host cultural programming such as concerts and performances from up-and-coming artists.
"Hard Rock has been celebrating the spirit of music for five decades, and with Reverb the spotlight shines directly on the fans," said Todd Hricko, Senior Vice President of Hotel Development at Hard Rock International. "After the success of the first Reverb in Atlanta, GA, we are thrilled to bring this concept to Europe, and are especially excited to have Hamburg, Germany as the home of our first European Reverb property."
HOTEL AMENITIES, ROOM FEATURES AND OFFERINGS: Each Reverb hotel features a unique property mix of king, double queen, and Roadie Bunk Rooms, all of which include stylish and comfortable furnishings, fan-inspired artwork, workspaces, and showers with premium bath products. The Roadie Bunk Room comes complete with two queen bunks beds and one queen bed, two private baths, a karaoke machine, and oversized smart televisions.
INNOVATIVE TECHNOLOGY: Reverb Hotels are efficient, technologically advanced and provide for a customizable and engaging guest experience. Each guest room will feature in-room smart voice assistants to access the Reverb City Guides, mood lighting, playlists, and entertainment options, allowing guests to ask for fresh towels, hotel information and see what is happening in the city. Guests can also take advantage of three unique ways to check in upon arrival, including a self-service kiosk, personal mobile devices or with Reverb's Crew at the front desk.
CITY GUIDES: To help travelers get a true taste of the local scene, Hard Rock goes directly to city experts to curate drink, dining, and entertainment guides. To hear City Guide recommendations, guests are encouraged to utilize in-room smart voice assistants to ask for local hot spots from hometown music stars. As Reverb Hamburg finalizes its programming, Hard Rock will remain steadfast in its commitment to working with local artists to curate City Guides.
SUSTAINABILITY EFFORTS: All Reverb locations do their part in the fight for a greener planet, starting with giving guests options to opt-in to the sheets and towels green initiatives. Rooms will also be equipped with premium bath product dispensers to avoid single use shampoos, conditioners, and lotions. Additional sustainability efforts will be announced as the hotel nears completion.
"Appealing to both travelers and locals, the Reverb Hamburg will be a welcome attraction to the hip, artsy Schanzenviertel neighborhood," said Marek N. Riegger, CEO of the RIMC Hotels & Resorts Group. "The distinctive location and breathtaking views of the Hanseatic city from the lush public rooftop park ensure that a visit to the Bunker St. Pauli will be a holistic experience - for tourists as well as for the people of Hamburg."
In addition to the hotel, additional spaces for exhibitions, concerts and restaurants are planned in the Bunker St. Pauli, which will be accessible to both hotel guests, visitors, and the local community.
Sign up free to join
Get full access to the hospitality industry news
IHG Hotels & Resorts updates rewards program
Nobu Hospitality to launch a hotel and restaurant on the stunning island of Santorini, Greece
Truly net-zero, no little green lies ...
France reopens its borders & British bookings boom: Is there light at the end of the tunnel?
Tourism grows 4% in 2021 but remains far below pre-pandemic levels