Applicants demand job advertisements with salary! This is how recruiting works today
Berlin, June 04, 2019 - In addition to the requirement profile, the remuneration is the most important element of a job advertisement from the applicant's point of view - but is almost always missing. An analysis of the click behavior of more than 150,000 specialists and managers on job advertisements showed that a salary statement increases the number of applications by 20 percent. However, there are statistically significant differences between the various occupational groups, as the data from Zalvus and Gehaltsreporter.de show.
So far it has been rather rare in Germany - in contrast to other countries in Europe - to inform people about the payment of the job in job advertisements. Exceptions are currently only specially searched profiles such as software developers. With platforms like Google Jobs and the increasing shortage of skilled workers, salary information in job advertisements could soon become a must for us too. The advantages are clearly demonstrable: on average, a job advertisement with salary information generates about 20% more applications than without.
Sales and production want to know salaries
Unsurprisingly, salary information is most important for salespeople (almost 30% higher clicks) than the average in the DACH region. Salaries are also the most important characteristic of a tender (approx. 23% increased interest) for employees in production and maintenance. Since they usually find similar working conditions at different employers, the plus in remuneration is often decisive
(Direct) sales: + 28.1%
Engineering: + 10.9%
IT & Development: +4.1
(Project) management: -11.2%
Assistant & Administration: -13.7%
Production & maintenance: + 23.1%
HR & Marketing: -5.2%
Advice & Consulting: + 13.3%
Minimum salary is a sensible start
64 percent of applicants would like at least a minimum salary in order to see whether the application effort is worthwhile or whether the job also fits their own qualifications and market value. The "Google for Jobs", which has been available since May 22, rewards a salary indication with better visibility or better ranking, for example.
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